HCP Lp(a) Awareness
Elevated Lp(a) is one of the strongest single genetic risk factors for coronary artery disease—yet most doctors aren’t screening for it. ~1 in 5 people may inherit elevated Lp(a), but lack of testing may leave over 1 billion of them unidentified worldwide. So we decided to give doctors a reality check with a campaign that could not be ignored.
Immersive AR Experience
From overlooked to undeniable: we made elevated Lp(a) impossible to forget. Starting with one of the world’s largest cardiology conferences, AHA, we set out to educate doctors with an immersive AR gamification of novel data at our booth. There doctors were faced with something familiar—5 test tubes of blood—and asked to uncover the hidden threat through an immersive augmented reality experience.
HiDDEN RISK UNCOVERED
Through augmented reality, the danger of elevated Lp(a) became a looming and inescapable part of their world.
CLINICAL DATA REVEALED
Clinical data came to life, revealing its startling impact on their patients.
AT-HOME EXPERIENCE
They could then share with their colleagues to experience at home.
BOOTH DRIVERS
High impact booth drivers were placed throughout the congress.
To spread awareness of elevated Lp(a) we created a suite of assets including print, video, site, and banners.
