We made a new campaign for Fiber One showing that dieting doesn't have to be dramatic. You can turn around to better snacking and let Fiber One take your breath away. (I am not above a good pun...or a bad one)
Snack-sized Dramas
Twitter
We hired a comedy troupe to reenact the diet drama that women gripe constantly about on Twitter, recorded it, and tweeted it back - over 40 snack-sized videos in the course of a month.
Snack-sized Dramas
Twitter
We hired a comedy troupe to reenact the diet drama that women gripe constantly about on Twitter, recorded it, and tweeted it back - over 40 snack-sized videos in the course of a month.