Special K Social

Cereality

Special K needed a social face lift. Previously they just reposted fan content and didn't make any consistent content of their own. I oversaw the creative development of a new social identity for the brand and multiple product lines focusing on the deliciousness of the food and the quirky love fans have for their favorite cereal.

#PollTheBowl

When Twitter introduced its poll functionality, we knew it was a great way to engage our consumers with hot button issues like "Big Spoon vs. Little Spoon." Sometimes things got a little heated, but it was all for the love of cereal.